12 March 2026 12:00 - 12:30
Listening at scale: How buyer feedback shapes better decisions
Product marketers own the story - and when results don’t match the plan, everyone looks to PMMs to explain why. Using the Apollo 13 mission as a backdrop, this session shows how firsthand buyer insights turn uncertainty into clarity. Learn how win-loss analysis reveals what’s really happening during evaluation, decision, and justification—and how better listening drives sharper messaging, stronger enablement, and improved revenue outcomes.