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Jonathan
Johnson
Director of Product Marketing & Growth
Clozd
Jonathan Johnson is the director of product marketing and growth at Clozd, where he leads go-to-market strategy and drives clear, customer-centric messaging. He focuses on helping organizations understand the importance of deep customer feedback in driving growth and competitive advantage. Prior to Clozd, Jonathan was a manager at Bain & Company, where he advised clients on strategy and change management. He holds a BA in Economics from BYU and an MBA from Northwestern University. Outside of work, he’s a proud #girldad of two awesome daughters.
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12 March 2026 09:45 - 10:15
Listening at scale: How buyer feedback shapes better decisions
Product marketers own the story - and when results don’t match the plan, everyone looks to PMMs to explain why. Using the Apollo 13 mission as a backdrop, this session shows how firsthand buyer insights turn uncertainty into clarity. Learn how win-loss analysis reveals what’s really happening during evaluation, decision, and justification—and how better listening drives sharper messaging, stronger enablement, and improved revenue outcomes.