13 March 2026 10:00 - 10:45
Panel - The cross-functional jungle: Sales, product, and marketing leaders in conversation
Product marketing sits at the intersection of product, sales, and marketing — but each function brings its own priorities, language, and pressures. In this candid conversation, leaders from across the business share what true collaboration looks like, the friction points that slow teams down, and how PMMs can act as the connector. Expect honest perspectives, practical stories, and advice on building stronger partnerships across functions.
Key Takeaways:
- What sales, product, and marketing leaders really need from PMMs.
- Common disconnects and how to bridge them.
- How to align teams around a shared view of the customer.
- Tactics for making PMM the “glue” that drives momentum across the org.