Creating a new market category and establishing a robust go-to-market (GTM) strategy are critical for driving innovation and long-term success. This keynote will explore the essential building blocks for designing a GTM plan that resonates with your audience, aligning stakeholders, and positioning your product as a category leader. Learn actionable strategies for identifying your unique value proposition, leveraging partnerships (internal and external), and crafting a compelling narrative to define and dominate your new market space.