Emma Balogh is the Product and Initiative Marketing Director at Epiq, where she supports solutions within the eDiscovery umbrella and across vertical offerings that include financial services, insurance, pharmaceutical, healthcare, and technology practice groups. With 18 years of experience in product marketing and demand generation, Emma focuses on transforming complex services into human‑centered narratives that drive adoption, revenue impact, and cross‑functional alignment. Emma has led international teams across five countries, bringing a global perspective to every launch and program. A client‑centric strategist, Emma partners with product, sales, and client‑facing teams to define personas, craft messaging frameworks, shape competitive insights, and operationalize launch processes that scale. Her work spans lifecycle marketing across paid, owned, and partner channels, as well as building systems that translate market intelligence into roadmap influence and market-ready launches. Emma equips organizations with positioning, playbooks, and client stories that accelerate adoption and help teams connect value to measurable outcomes.