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Emma

Balogh

Director, Product & Initiative Marketing (Legal Solutions)

Epiq

Emma Balogh is a full-stack marketing leader specializing in demand generation and digital strategy across B2B and B2C. She is Product & Initiative Marketing Director for Legal Solutions at Epiq, where she partners across product and sales to drive pipeline and adoption. Previously, Emma led marketing at Level Legal, delivering a 25% LinkedIn conversion rate (5× industry benchmark), 23% QoQ growth in trade-show MQLs, 54% YoY growth in live-event leads, and a 278% lift in organic impressions. As Owner of Marketing with Emma, she has built scalable systems for SMBs and agencies, including 25–30% lifts in email open rates and sub-$0.35 paid-social results in international markets. A data-driven storyteller with global experience, Emma blends experimentation, funnel design, and enablement to turn programs into predictable revenue.

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12 March 2026 11:00 - 11:45

Panel - AI at the strategy table: What executives need from PMMs in the AI era

AI isn’t just changing how PMMs execute — it’s reshaping the conversations happening in the boardroom. This panel brings together senior leaders to explore how product marketing can show up as a strategic partner in the AI era. From influencing investment decisions to guiding ethical use cases, PMMs are being asked to bridge product innovation with market impact. Hear from executives on what they need most from PMMs to succeed in this new landscape. Key Takeaways: - How AI is shifting the expectations executives have of product marketing. - Strategic contributions PMMs can make to AI-driven product and GTM decisions. - What execs don’t want: pitfalls and missteps to avoid when bringing AI to the table. - Skills and frameworks that position PMMs as trusted advisors in the age of AI.