Senior product marketing leader with over 15 years of experience at SaaS and FinTech companies, bridging product, research, marketing, and technical teams to translate complex data and insights into clear, actionable go-to-market strategies. Skilled in strategic thinking, data-driven decision-making, and user-centric storytelling that turn analytics and solution-based products into measurable business outcomes. Recognized for cross-functional leadership and stakeholder alignment across product management, engineering, and commercial teams to drive clarity, collaboration, and market momentum. Combines analytical rigor, empathy for users and clients, and compelling storytelling to advance market growth and revenue impact. A passionate adopter of AI and digital innovation, Ekua integrates emerging technologies into marketing and product workflows to enhance value-proposition development, content governance, and operational excellence—streamlining processes, improving transparency, and increasing speed-to-market.