Chris McBride is Vice President of Product Marketing for Disney+, where he leads growth and marketing initiatives across landing pages, SEO, and customer acquisition. With over a decade of experience spanning product development, digital strategy, and e-commerce, Chris has helped shape how global audiences discover and engage with streaming entertainment. Since joining Disney, he has overseen programs that blend data-driven insights with creative storytelling to drive subscriber growth and retention. Before Disney, he led product development and e-commerce at FYE and founded Alta Editions, an award-winning digital publishing platform recognized by the International Association of Culinary Professionals. Passionate about innovation, education, and equity, Chris also serves as Vice Chair of Tech Turn Up, empowering under-resourced youth through technology and the arts.