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Benjamin
Cowen
Associate Director, Ad Product Marketing
The New York Times
Benjamin Cowen is Associate Director of Ad Product Marketing at The New York Times, where he shapes the future of advertising across one of the world’s most trusted media brands. With over nine years at the intersection of audio, digital, and innovative ad solutions, Benjamin has steadily advanced through roles from Manager of Audio Ad Product Marketing to Senior Manager, and now Associate Director, leading impactful strategies that connect brands with engaged audiences.
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12 March 2026 13:30 - 14:15
Panel - The anatomy of a launch: From chaos to clarity
Launching can feel like juggling fire. This session breaks down the building blocks of a successful go-to-market, with lessons from real launches that went right (and wrong). Key Takeaways: - The non-negotiables every launch plan needs. - How to align sales, product, and marketing before the chaos hits. - Common pitfalls and how to spot them early. - Checklists and templates that make future launches smoother.