Andrea (Drea) Torres (she/her) is the Head of Global Product Marketing, B2B at Ticketmaster, where she leads the global go-to-market strategy and positioning for the company’s enterprise suite. With over a decade of experience spanning Ticketmaster, Rokt, and American Express, Drea specializes in driving adoption, revenue growth, and cross-functional alignment across global markets. She’s known for turning complex technology into compelling, human-centered narratives that connect with clients and audiences worldwide. Beyond her product marketing leadership, Drea is deeply committed to increasing Latin representation in tech, fostering authentic workplace culture, and empowering women in leadership. She believes the best success stories are the ones built — and celebrated — together.