Launching can feel like juggling fire. This session breaks down the building blocks of a successful go-to-market, with lessons from real launches that went right (and wrong). Key Takeaways: - The non-negotiables every launch plan needs. - How to align sales, product, and marketing before the chaos hits. - Common pitfalls and how to spot them early. - Checklists and templates that make future launches smoother.

As one of the world’s most recognized brands in live entertainment, Ticketmaster operates at a scale few marketers ever experience - spanning audiences, cultures, and expectations across continents. But how do you stay authentic and consistent when every market speaks a different language - literally and figuratively? In this session, Andrea Torres, Head of Global Product Marketing at Ticketmaster, unpacks the frameworks, insights, and lessons behind scaling global go-to-market excellence while preserving local connection. From managing brand consistency across borders to empowering regional teams to “play their own tune,” Andrea shares what it takes to keep one global brand performing in perfect harmony. Key insights include: - From alignment to resonance: How Ticketmaster connects a single global narrative to hundreds of local realities. - The anatomy of scalable storytelling: Messaging systems, frameworks, and processes that enable regional autonomy without losing voice. - Empowering local teams as headliners: Building the feedback loops, playbooks, and rituals that keep teams aligned, inspired, and accountable across markets. Walk away with insights into how the future skills product marketers will need to thrive in a borderless world.