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Allyse

Slocum

VP of Product and Audience Marketing

Trustpilot

Allyse is an accomplished marketing professional with more than ten years of experience in global digital marketing, B2B, e-commerce, and ad tech. She loves pplying a creative and analytical mind, delivering profitable results through marketing programs that align product offerings with the specific needs of target audiences to increase brand and product awareness, and drive continued demand. Currently Vice President of Product & Audience Marketing at TrustPilot, Allyse is in a unique position where she also leads the Performance Marketing team.

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13 March 2025 09:45 - 10:15

The forgotten ally - How to align product and performance marketing

This session delves into the often-overlooked synergy between product and performance marketing. By aligning these two disciplines, businesses can unlock significant growth opportunities. We'll explore strategies to: - Unite the teams: Foster collaboration between product and performance marketing teams to align strategies and share insights. - Utilize data-driven decision making: Utilize data to inform product decisions, measure performance marketing campaigns, and optimize the customer journey. - Have a customer-centric approach: Prioritize the customer experience by aligning product features and messaging with performance marketing tactics.