AI has given product marketers unprecedented leverage - and unprecedented noise. While tools promise speed and scale, many teams are struggling with generic output, disconnected messaging, and content that lacks real business context. In this session, Al Lalani - engineer turned marketer turned three-time founder - shares a practical framework for becoming truly AI-first as a product marketer without sacrificing quality, credibility, or pipeline impact. Drawing from his experience scaling a global SaaS company to a successful exit and building Omnibound.ai, Al breaks down how PMMs can use AI to amplify what already makes them valuable: deep product knowledge, market understanding, and strategic intent. You’ll learn how to move beyond prompt hacks and instead ground AI in your company’s real context - from ICPs and positioning to sales conversations and competitive dynamics - so it becomes a force multiplier for content, campaigns, and GTM execution. Attendees will leave with a clear mental model for using AI responsibly and effectively, plus concrete ideas for scaling PMM impact across the funnel without creating “AI slop.”