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Senda
Ben Abdallah
Head of Product Marketing
Vibe.co
While completing a BSc in Information Management for Business at UCL, Senda took an internship in a tech startup as a marketing lead, where she developed her interest in marketing. Following this, she completed a one-year industry experience as a marketing intern at Cisco in Silicon Valley. While pursuing a part-time job with Cisco, Senda studied for her MSc in Strategic Marketing at Imperial College Business School. After graduating, she joined Blink, a B2B SaaS company, as a Marketing Executive, where she built the Product Marketing function. Today, Senda is a Product Marketing Manager at Speckle, a product-led company serving the 3D space, and is also hosting the Too Long; Don't Listen podcast to help students with their career decisions.
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03 December 2025 11:15 - 12:00
Panel - Proving PMM impact: metrics, stories & advocacy
Whether you’re a Storyteller shaping narrative, a Strategist driving GTM plans, or a Researcher influencing roadmap decisions, proving your impact as a PMM can be tough—especially when your work is embedded across functions. In this panel, PMMs across different archetypes share how they measure, communicate, and advocate for the value of their role. We’ll dig into the metrics that matter, the stories that stick with stakeholders, and the internal strategies that raise the profile of PMM. Walk away with practical tactics to quantify your contributions—whatever hat you’re wearing.