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Senda
Ben Abdallah
Product Marketing Manager & Podcast Host
Too Long; Don't Listen
While completing a BSc in Information Management for Business at UCL, Senda took an internship in a tech startup as a marketing lead, where she developed her interest in marketing. Following this, she completed a one-year industry experience as a marketing intern at Cisco in Silicon Valley. While pursuing a part-time job with Cisco, Senda studied for her MSc in Strategic Marketing at Imperial College Business School. After graduating, she joined Blink, a B2B SaaS company, as a Marketing Executive, where she built the Product Marketing function. Today, Senda is a Product Marketing Manager at Speckle, a product-led company serving the 3D space, and is also hosting the Too Long; Don't Listen podcast to help students with their career decisions.
05 December 2024 12:15 - 13:00
Networking roundtables: Overcoming your biggest challenge as a PMM
In this session, 6 unique discussions are happening concurrently, find the table discussing your biggest pain point or opportunity and join the conversation. Topics include: - The future-proof formula: How to network & build your personal brand to secure your product marketing success (in full employment and beyond) with Hattie The PMM - From doer to driver: Elevating the strategic impact of product marketing with Libby Brovero, Clarivate - Addressing end-user needs and effectively targeting your buying committee with Michal Lasman, Wandelbots - From technical to tactical: crafting product messaging that resonates with Nahomi Thavarajah, AVEVA - Driving accountability: Who owns what in product marketing KPIs with Senda Ben Abdallah, TL;DL - The intersection of data and delight: leveraging insights to shape product and digital marketing success with Adetomiwa Adekoya, Bosch The old adage that "a problem shared is a problem halved" really does stand true. Join your fellow attendees and our expert speakers to tackle your biggest PMM challenges as a group.