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Event starts in:
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0

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14

minutes

23

until the summit

December 02 & 03, 2026
InterContinental London - the O2
1 Waterview Drive
London

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agenda

From agentic GTM stacks to the skills automation can't touch, every session on the agenda tackles a part of PMM's redefinition. See what's on across both days.

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Co-located summits

What's on
December 2
December 3
December 2
December 2
08:00
Exhibition, workshops and networking area
Registration and networking breakfast
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09:00
Product Marketing Summit
Chairperson opening remarks
Ali Hanyaloglu, Vice President of Product Marketing, Showpad
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09:15
Product Marketing Summit
No Playbook: Product Marketing in the Age of AI.
Rory Woodbridge, Founder, The Product Marketer
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09:45
Product Marketing Summit
Storytelling: The skill that compounds as everything else gets automated
Elliott Rayner, CMO, OWOW
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10:15
Product Marketing Summit
The win/loss advantage: From gut feel to intelligence that changes how you sell
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10:45
Exhibition, workshops and networking area
Coffee break
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11:15
Product Marketing Summit
Show your impact: Building a PMM comms system that scales with you
Tamara Grominsky, Product Marketing Expert & Founder, PMM Camp
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11:45
Product Marketing Summit
The ICP audit: pressure testing who you actually serve
Natalie Sweet, VP, PMM - Network & Platform, Sage
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12:15
Product Marketing Summit
Scaling PMM with AI: you don't need a bigger team, you need a better system
Anna Opochinskaya, Director of Product Marketing, Perkbox
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12:45
Exhibition, workshops and networking area
Lunch break
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13:45
Product Marketing Summit
Fireside chat - The PMM-product relationship in a continuous release world: who leads the launch now?
Sara Johnson, Director, Global B2B Product Marketing, Mastercard
Isabel Periera, Director of Product Marketing, Serrala
Paul Sakhatskyi, Head of Marketing, Readdle
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14:15
Product Marketing Summit
When everyone has the same tools, what's left? The leverage points that still belong to PMM
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14:45
Product Marketing Summit
Focus, scope, and ruthless prioritisation: How the best PMMs manage their work
Renu Jinturkar, Head of Product Marketing, TomTom
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15:15
Exhibition, workshops and networking area
Coffee break
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15:45
Product Marketing Summit
Product marketing's role in brand, and why it is bigger than you think
Gwen Lafage, Vice President of Marketing, Sinch
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15:45
Exhibition, workshops and networking area
Workshop - Vibe coding for PMMs
Amit Alagh, Head of Product Marketing, RWS Group
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16:15
Product Marketing Summit
PMM Family Feud - The gameshow powered by the PMA community
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16:45
Product Marketing Summit
Chairperson closing remarks
Ali Hanyaloglu, Vice President of Product Marketing, Showpad
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17:00
Exhibition, workshops and networking area
Happy hour sponsored by Product Marketing Alliance
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December 3
08:00
Exhibition, workshops and networking area
Networking breakfast
See the details
09:00
Product Marketing Summit
Chairperson opening remarks
Ali Hanyaloglu, Vice President of Product Marketing, Showpad
See the details
09:15
Product Marketing Summit
The metrics that made leadership take PMM seriously
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09:15
Exhibition, workshops and networking area
Workshop - Integrated leadership: The model for PMMs who lead everything and own nothing
Michal Lasman, PMA Berlin Chapter Lead and Host of CMO Convo, Product Marketing Alliance
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09:45
Product Marketing Summit
Your AI agents are not a product marketing team
Udit Misra, VP, Product Marketing, LearnWorlds
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10:15
Product Marketing Summit
Aligning PMM to the business plan, not the product plan
Laura Conway, Global Head of Product Marketing, Depop
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10:45
Exhibition, workshops and networking area
Coffee break
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11:15
Product Marketing Summit
Panel - Redrawn lines: How automation is shaping new relationships between PMM, sales, and CS
Talia Moyal, PMM Lead, Lovable
Asif Chaudhry, Former VP of Product Marketing, Dext
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11:15
Exhibition, workshops and networking area
Workshop - Positioning AI products in a market where everyone claims the same thing
Nathan Davis, Senior Product Marketing Lead for AI Agents, Shopify
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12:30
Exhibition, workshops and networking area
Lunch break
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13:30
Product Marketing Summit
Fireside chat - Individual contributor or people manager: the career decision PMMs keep getting wrong
Amit Alagh, Head of Product Marketing, RWS Group
Hasmita Nair, Business Product Marketing, WhatsApp
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13:30
Get certified
AI for Product Marketing Certified: Masters
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13:30
Get certified
Strategic Narrative Certified: Masters
See the details
13:30
Get certified
Messaging Certified: Masters
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14:00
Product Marketing Summit
Your first 90 days in your next PMM role
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14:45
Product Marketing Summit
Chairperson closing remarks & reflections
Ali Hanyaloglu, Vice President of Product Marketing, Showpad
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Get your ticket

for the summit

What's 'good' PMM in 2026? In an AI-first world, all the lines are being redrawn. All year, these conversations have been shifting how PMMs think, operate, and lead. London is the final stop on our 16-stop global tour - and the one that brings it all together.

Join us to::

→ Walk away with proven frameworks from world-class keynotes and the tactical playbooks you build in interactive sessions around the challenges you're actually facing

→ Draw a clear line between the strategy only you can own and the execution AI can run

→ Benchmark your scope against companies at your stage

→ Close out 2026 with the strategies and relationships that put you ahead of the curve going into 2027

London
December 3 & 4, 2026

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