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Event starts in:
40

days :

12

hours :

31

minutes

42

early bird prices end

December 02 & 03, 2026
InterContinental London - the O2
1 Waterview Drive
London

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agenda

From agentic GTM stacks to the skills automation can't touch, every session on the agenda tackles a part of PMM's redefinition. See what's on across both days.

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Co-located summits

What's on
December 2
December 3
December 2
December 2
08:00
Exhibition, workshops and networking area
Registration and networking breakfast
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09:00
Product Marketing Summit
Chairperson opening remarks
Ali Hanyaloglu, Vice President of Product Marketing, Showpad
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09:15
Product Marketing Summit
No Playbook: Product Marketing in the Age of AI.
Rory Woodbridge, Founder, The Product Marketer
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09:45
Product Marketing Summit
Storytelling: The skill that compounds as everything else gets automated
Elliott Rayner, CMO, OWOW
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10:15
Product Marketing Summit
The win/loss advantage: From gut feel to intelligence that changes how you sell
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10:45
Exhibition, workshops and networking area
Coffee break
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11:15
Product Marketing Summit
The ICP audit: pressure testing who you actually serve
Natalie Sweet, VP, PMM - Network & Platform, Sage
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11:45
Product Marketing Summit
The 10 Habits of Indispensable PMM Leaders
Tamara Grominsky, Product Marketing Expert & Founder, PMM Camp
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12:15
Product Marketing Summit
Scaling PMM with AI: you don't need a bigger team, you need a better system
Anna Opochinskaya, Director of Product Marketing, Perkbox
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12:45
Exhibition, workshops and networking area
Lunch break
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13:45
Product Marketing Summit
Fireside chat - The PMM-product relationship in a continuous release world: who leads the launch now?
Isabel Periera, Director of Product Marketing, Serrala
Paul Sakhatskyi, Head of Marketing, Readdle
Erick Morales, Global Product Marketing Lead, Consumer AI, Spotify
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14:15
Product Marketing Summit
Show your impact: Building a PMM comms system that scales with you
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14:45
Product Marketing Summit
Focus, scope, and ruthless prioritisation: How the best PMMs manage their work
Renu Jinturkar, Head of Product Marketing, TomTom
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15:15
Exhibition, workshops and networking area
Coffee break
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15:45
Product Marketing Summit
Product marketing's role in brand, and why it is bigger than you think
Gwen Lafage, Vice President of Marketing, Sinch
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15:45
Exhibition, workshops and networking area
Workshop - Vibe coding for PMMs
Amit Alagh, Head of Product Marketing, RWS Group
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16:15
Product Marketing Summit
PMM Family Feud - The gameshow powered by the PMA community
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16:45
Product Marketing Summit
Chairperson closing remarks
Ali Hanyaloglu, Vice President of Product Marketing, Showpad
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17:00
Exhibition, workshops and networking area
Happy hour sponsored by Product Marketing Alliance
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December 3
08:00
Exhibition, workshops and networking area
Networking breakfast
See the details
09:00
Product Marketing Summit
Chairperson opening remarks
Ali Hanyaloglu, Vice President of Product Marketing, Showpad
See the details
09:15
Product Marketing Summit
The metrics that made leadership take PMM seriously
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09:15
Exhibition, workshops and networking area
Workshop - Integrated leadership: The model for PMMs who lead everything and own nothing
Michal Lasman, PMA Berlin Chapter Lead and Host of CMO Convo, Product Marketing Alliance
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09:45
Product Marketing Summit
Your AI agents are not a product marketing team
Udit Misra, VP, Product Marketing, LearnWorlds
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10:15
Product Marketing Summit
Aligning PMM to the business plan, not the product plan
Laura Conway, Global Head of Product Marketing, Depop
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10:45
Exhibition, workshops and networking area
Coffee break
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11:15
Product Marketing Summit
Panel - Redrawn lines: How automation is shaping new relationships between PMM, sales, and CS
Talia Moyal, PMM Lead, Lovable
Asif Chaudhry, Former VP of Product Marketing, Dext
Matt Neale, Head of Product Marketing and GTM, Amazon
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11:15
Exhibition, workshops and networking area
Workshop - Positioning AI products in a market where everyone claims the same thing
Nathan Davis, Senior Product Marketing Lead for AI Agents, Shopify
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12:00
Product Marketing Summit
Sunseeting a product - How to tell customers their product is going away, and keep them anyway
Michelle Sharp, Director of Product Marketing, TransUnion
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12:30
Exhibition, workshops and networking area
Lunch break
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13:30
Product Marketing Summit
Fireside chat - Individual contributor or people manager: the career decision PMMs keep getting wrong
Amit Alagh, Head of Product Marketing, RWS Group
Hasmita Nair, Business Product Marketing, WhatsApp
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13:30
Get certified
AI for Product Marketing Certified: Masters
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13:30
Get certified
Strategic Narrative Certified: Masters
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13:30
Get certified
Messaging Certified: Masters
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14:00
Product Marketing Summit
Your first 90 days in your next PMM role
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14:45
Product Marketing Summit
Chairperson closing remarks & reflections
Ali Hanyaloglu, Vice President of Product Marketing, Showpad
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Get your ticket

for the summit

What's 'good' PMM in 2026? In an AI-first world, all the lines are being redrawn. All year, these conversations have been shifting how PMMs think, operate, and lead. London is the final stop on our 16-stop global tour - and the one that brings it all together.

Join us to::

→ Walk away with proven frameworks from world-class keynotes and the tactical playbooks you build in interactive sessions around the challenges you're actually facing

→ Draw a clear line between the strategy only you can own and the execution AI can run

→ Benchmark your scope against companies at your stage

→ Close out 2026 with the strategies and relationships that put you ahead of the curve going into 2027

London
December 3 & 4, 2026

Register now

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