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Event starts in:
23

days :

19

hours :

4

minutes

30

until the summit

December 03 & 04, 2025
InterContinental at the O2
1 Waterview Drive
London

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agenda

This year, we're fully focused on helping you prove your value.

Once registered, you can tailor your experience and explore sessions that match your unique goals.

Plus, with access to multiple co-located tracks, you’re free to enjoy a fully access all areas experience.

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Co-located summits

What's on
The Storyteller
The Market Researcher
The GTM Strategist
The Content Creator
The Product Evangelist
The Cross-Functional Collaborator
The Analytics Lover
The Customer Experience Champion
Product Marketing Summit
Exhibition, workshops and networking area
Customer Marketing Summit
Sales Enablement Summit
December 3
December 4
December 3
December 3
08:00
Exhibition, workshops and networking area
Registration and networking breakfast
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09:00
Product Marketing Summit
Chairperson opening remarks
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09:15
Product Marketing Summit
Finding your voice: The PMM journey
Alicia Carney, Head of Marketing, Ravio
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09:20
Customer Marketing Summit
Making customer marketing make sense: How to launch, land, and lead the function internally
Martina Havrlent, Director of Product and Customer Marketing at EVBox, EVBox
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09:45
Product Marketing Summit
Proving value through story: Lessons from selling a $500,000 product
Elliott Rayner, CMO, OWOW
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The Product Evangelist
The Storyteller
09:50
Customer Marketing Summit
Precision matters: Leveraging smart segmentation to unlock growth and deepen customer engagement
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10:15
Product Marketing Summit
Cracking the code: Unlocking critical insights through win-loss analysis
Spencer Dent, Co-Founder, Clozd
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10:20
Customer Marketing Summit
Customer marketing for growth: Turning users into advocates, not just retention stats
Stephen Akadiri, Head of Organic Growth, Grey Inc
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10:45
Exhibition, workshops and networking area
Coffee break
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11:15
Product Marketing Summit
Panel - Proving PMM impact: metrics, stories & advocacy
Michael Drukker, Director of Product Marketing, Genius Sports
Muhammad Saad Khan, Director of Product Marketing, Digital Ocean
Senda Ben Abdallah, Head of Product Marketing, Vibe.co
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The Analytics Lover
The Product Evangelist
The Market Researcher
11:15
Exhibition, workshops and networking area
Interactive workshop | Building narratives that convert: The storyteller’s framework for proving PMM value
Elliott Rayner, CMO, OWOW
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11:20
Customer Marketing Summit
Main stage workshop - Customer feedback in action: Combining qualitative and quantitative data for maximum impact
Abdul Khaled, Head of Customer Experience and Digital Products, E.ON Next
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12:00
Product Marketing Summit
Strategic intelligence: Turning competitive insights into organisational advantage
Ryan Sorley, VP of Win-Loss and Cofounder, Klue
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The Analytics Lover
The Market Researcher
The GTM Strategist
12:05
Customer Marketing Summit
Fireside chat - From brand to bottom line: How The Guardian rebuilt CRM for a data-driven future
Aislinn Mallon, Head of CRM, Engagement, The Guardian
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12:30
Product Marketing Summit
Switching hats, mastering roles: Thriving as a versatile PMM
Georgia Diaconescu, Marketing Lead, Canva
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13:00
Exhibition, workshops and networking area
Lunch break
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14:00
Product Marketing Summit
Mental models for PMMs: How to make better career (and day-to-day) decisions without the burnout
Dominique Ashby, Founder of neuro@work – providing organisations a safe space through change., neuro@work
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The Cross-Functional Collaborator
The Customer Experience Champion
14:00
Exhibition, workshops and networking area
Day 1 PMM archetype roundtables: Learn, share, connect
Michal Lasman, Product Marketing Leader and host of CMO Convo
Abigail Egle Zilinskaite, Senior Product Marketing Manager, monday.com
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The Storyteller
The Market Researcher
The GTM Strategist
14:20
Customer Marketing Summit
Panel - Rewriting the rules of productivity: How customer marketers can do more with less
Rachel Dye, Customer Marketing Director, CrowdStrike
Gemma Brown, Head of Customer Marketing, Synechron
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14:45
Product Marketing Summit
Interactive demo 101: Driving product adoption with Guideflow
Clément Puren, GTM Leader, Guideflow
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15:15
Exhibition, workshops and networking area
Coffee break
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15:45
Product Marketing Summit
Panel - Mind the gap: Bridging PMM, product, sales, and content without losing your sanity
Yasmine Blosse, Director of Product Marketing, OSTTRA
Amit Mukherjee, Global Portfolio Marketing Lead - Cloud, Edge Computing, and Digital Apps, Vodafone
Karen Faughnan, Product Marketing Lead - International, Asana
Marla Woodward, Director of Product Marketing, Dojo
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The Cross-Functional Collaborator
The GTM Strategist
The Customer Experience Champion
15:45
Exhibition, workshops and networking area
Interactive workshop | Craft your personal positioning: A hands-on workshop to showcase your value
Tamara Grominsky, Product Marketing Expert & Founder, PMM Camp
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15:50
Customer Marketing Summit
How YouGov turned customer success stories into scalable growth assets
Mardien Drew, Customer Marketing Lead, YouGov
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16:15
Product Marketing Summit
Telling the story of impact: How PMMs can rally leadership and drive alignment through change
Sarah Sahyoun, Senior Director of Global Product Marketing, Sage
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The Storyteller
The Product Evangelist
The GTM Strategist
16:20
Customer Marketing Summit
Reward, recognise, repeat: Scaling B2B loyalty programs for long-term success
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16:45
Product Marketing Summit
Chairperson closing remarks
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17:00
Exhibition, workshops and networking area
Happy hour sponsored by Product Marketing Alliance
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December 4
08:00
Exhibition, workshops and networking area
Networking breakfast
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09:00
Product Marketing Summit
Chairperson opening remarks
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09:15
Product Marketing Summit
Elevating Product Marketing: The engine behind every great launch
Ed Lovelock, Director of Product Marketing, Taboola
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The Market Researcher
The Customer Experience Champion
The Content Creator
09:15
Exhibition, workshops and networking area
Interactive workshop - From overlooked to unmissable: Leveraging your archetype to prove PMM value
Hope Chauland, PMM Career Coach & Expert In Residence
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09:45
Product Marketing Summit
Leadership unlocked: Transforming your PMM career trajectory
Nicole Campbell-Leeds, Director of Product Marketing, Flo Health Inc.
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The Storyteller
The Product Evangelist
The Cross-Functional Collaborator
10:15
Product Marketing Summit
Proof of value: Making Product Marketing indispensable in the C-Suite
Shane Rae, Global Product & Marketing Director, CIPS - The Chartered Institute of Procurement & Supply
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10:45
Exhibition, workshops and networking area
Coffee break
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11:15
Product Marketing Summit
The hybrid edge: Lessons from product + customer marketing
Safak Erkol, Product Marketing Lead, Yapily
Natali Stoeva, Head of Customer Marketing, Redgate
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11:15
Exhibition, workshops and networking area
Day 2 PMM archetype roundtables: Learn, share, connect
Galina Jordanowa, Senior Product Marketing Manager, AMPECO
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The Content Creator
The Product Evangelist
The Analytics Lover
12:00
Product Marketing Summit
Your CEO says 'just use AI' - Here's how 10x PMMs actually do it
Udit Misra, Director of Growth & Product Marketing, SpotDraft
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The Market Researcher
The Analytics Lover
The GTM Strategist
12:30
Exhibition, workshops and networking area
Lunch break
See the details
13:30
Product Marketing Summit
Repositioning in an AI-led world: A playbook for customer-centric PMMs
Jen Garside, Global Head of Sector & Product Marketing, YouGov
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The Storyteller
The Market Researcher
The Customer Experience Champion
13:30
Exhibition, workshops and networking area
Soar higher: Using personality insights to elevate archetypes and PMM impact
Amit Alagh, Ambassador (London Chapter Lead), Product Marketing Alliance
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14:00
Product Marketing Summit
Panel - PMM 2030: AI, PLG & the future of product marketing
Justin Vaughan-Brown, VP of Marketing, Basis Technologies
Jonathan Schmucler, Head of Product Marketing - Amazon Ads, Amazon
Sunny Dhami, Vice President of Product Marketing, Ardoq
Shruti Rai Kassam, Product Marketing Lead (Payments), Ripple
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14:45
Product Marketing Summit
Chairperson closing remarks & reflections
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Get your ticket

for the summit

We’re bringing together the brightest minds in product marketing for two days of tailored content and high-impact networking so you can:

- Explore how PMM archetypes can help you build influence, deliver impact, and accelerate your career growth.

- Gain practical tools to demonstrate your value and secure stakeholder buy-in.

- Dive into what’s next for PMM: AI, PLG, and cross-functional leadership.

- Build meaningful connections that spark ideas, solve challenges, and open new opportunities.

Once registered, you'll get access to our PMM Archetypes Quiz - a fun way to discover your strengths and tailor your summit experience around your unique goals.

London
December 3 & 4, 2025

Register now

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