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December 04 & 05, 2024
InterContinental O2
1 Waterview Drive
London

This year's
full agenda

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What's on
December 4
December 5
December 4
December 4
08:00
Exhibition, workshops and networking area
Registration and networking breakfast
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09:00
Main stage
Chairperson opening remarks
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09:15
Main stage
Positioning and storytelling: A match made in product marketing heaven
April Dunford, Positioning Expert & CEO, Ambient Strategy
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09:45
Main stage
The essential PMM guide for OKR-setting and delivery to enhance performance
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10:15
Main stage
A deep dive into strategic win-loss analysis
Andrew Peterson, Founder, Clozd
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10:45
Exhibition, workshops and networking area
Coffee break
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11:15
Main stage
Panel | The importance of building a brand-minded PMM team
Mark Edwards, Director, B2B Product Marketing, Zillow Group
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11:15
Exhibition, workshops and networking area
Workshop - How to differentiate your product launches
Madhav Bhandari, Head of Marketing, Storylane
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12:00
Main stage
From PMM to CMO: Charting the course
Sean Broderick, Director of Product Marketing & GTM, Sitecore
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12:30
Exhibition, workshops and networking area
Lunch break
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13:30
Main stage
Find the spark to ignite your win-loss program
Catherine Alexander, VP, Training Services, Corporate Visions
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14:00
Main stage
Tech trends and their impact: How to future-proof your product marketing career
Hattie The PMM, Product Marketing Leader
Hope Chauland, Expert In Residence, Product Marketing Alliance
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14:30
Main stage
Punch up your messaging strategy (and actually stand out)
Emma Stratton, Messaging Expert & Founder, Punchy
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15:00
Exhibition, workshops and networking area
Coffee break
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15:30
Main stage
PMM x sales enablement: Always better together
Catherine Chapman, Principal, Product Marketing, Personio
Marvin Müller, Product Growth Strategy, Personio
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16:00
Main stage
Shortcuts to visual storytelling
Elliott Rayner, Director of Marketing, OWOW
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16:30
Main stage
Chairperson closing remarks
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17:00
Exhibition, workshops and networking area
Happy hour sponsored by Product Marketing Alliance
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December 5
08:00
Exhibition, workshops and networking area
Networking breakfast
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09:00
Main stage
Chairperson opening remarks
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09:15
Main stage
Design your PMM path
Tamara Grominsky, Product Marketing Expert & Founder, PMM Camp
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09:45
Main stage
Panel | Agile GTM strategies to achieve market potential
Grace Child, Director, Product Marketing, Aptean
Gins Ford-Young, Sr Director, Head of Global Product & Content Marketing, S&P Global Ratings
Rebecca Bell, Sr Director, Head of Global GTM Enablement & Activation, Zendesk
Justin Vaughan-Brown, VP of Marketing, Basis Technologies
Daniel Silbereisen, Product Director, Consumer Solutions Go-to-Market, Visa
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09:45
Exhibition, workshops and networking area
The science of product storytelling
Elliott Rayner, Director of Marketing, OWOW
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10:45
Exhibition, workshops and networking area
Coffee break
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11:15
Main stage
Unique customer advocacy tips to perfect your customer personas and experience
Leon Markham, Vice President of Customer Advocacy & Market Strategy, ServiceNow
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11:15
Exhibition, workshops and networking area
Networking roundtables: Overcoming your biggest challenge as a PMM
Hattie The PMM, Product Marketing Leader
Libby Brovero, Sr Director, Product Marketing, Clarivate
Michal Lasman, Global Head of Marketing, Wandelbots
Nahomi Thavarajah, Senior PMM, Strategic Partnerships, AVEVA
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11:45
Main stage
Agile leadership in product marketing: Steering high-growth organizations to success
Sunny Dhami, Vice President, Product & Solution Marketing, Ardoq
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12:15
Main stage
The go-to-market playbook: Strategies for outpacing your competition
Edon Ophir, Head of Developer Relations & Developer Marketing, Vodafone
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12:15
Exhibition, workshops and networking area
Workshop - Messaging with Emma Stratton
Emma Stratton, Messaging Expert & Founder, Punchy
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12:45
Exhibition, workshops and networking area
Lunch break
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13:45
Main stage
Customer interviews: How listening to your customers feedback can sharpen, accelerate and incentivise your sales teams
Shaun McCran, Head of Product Marketing, EMEA, Adobe
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13:45
Exhibition, workshops and networking area
Workshop - Product launch strategies with Tamara Grominsky
Tamara Grominsky, Product Marketing Expert & Founder, PMM Camp
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14:15
Main stage
Winning market share: Product differentiation strategies that work
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14:45
Main stage
Bridging the gap: Enhancing collaboration between product management and product marketing
Carly Meichen, Group Product Marketing Manager, Redgate
Tim Dalton, Group Product Manager, Redgate
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15:15
Main stage
Chairperson closing remarks
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15:30
Exhibition, workshops and networking area
End of summit
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Get tickets for

this years summit

We’re uniting top product marketing experts for two days of powerful learning, conversation, and connections so you can:

- Enhance your product marketing playbook with proven tactics.

- Harness the latest trends and AI tools to drive innovation.

- Network with like-minded PMM professionals and find career-changing mentors.

- Demonstrate the ROI of product marketing to align with your business goals.

London
December 4 & 5, 2024

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