Rory Woodbridge has spent over 15 years in tech and software, with more than 12 of those in Product Marketing. His expertise spans audience strategy, pricing & packaging, competitive intelligence, user and market research, positioning, messaging, product-led growth, sales enablement, and product launches. He has helped companies move upmarket, unlock new audience segments, and launch new product verticals. He has also built and scaled product marketing functions from the ground up, interviewing hundreds of PMMs to help companies hire the right talent. Rory also writes The Product Marketer newsletter, read by thousands of product marketers around the world, focused on practical, no-nonsense insights. His strength lies in quickly understanding problems, balancing customer and business needs, and moving fast to tackle challenges with a structured yet pragmatic approach.