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Rebecca
Bell
Sr Director, Head of Global GTM Enablement & Activation
Zendesk
Rebecca is driven by the challenge of making positive change happen in technology and digital business through effective communications, enablement and stakeholder engagement. She works closely with product marketing teams to ensure alignment between messaging and product strategy, bringing relevance to GTM teams, and ensuring the needs of customers and partners are met throughout the customer lifecycle. The results of her work create significant, measurable business value, whether through immediate revenue growth or by fostering better, more meaningful relationships with customers, employees, and other stakeholders. With over 20 years of experience in enablement, strategic planning, communications, sales acceleration, and marketing, Rebecca excels at building teams and strategies that drive business success and create advocacy. A true lover of words and storytelling, Rebecca delights in the power of the written and spoken word to move an audience.
05 December 2024 09:45 - 10:30
Panel | Agile GTM strategies to achieve market potential
Join our expert panelists as they explore how to strategically diversify go-to-market (GTM) approaches to better align with varying market potentials, stakeholder needs, and product opportunities. Attendees will gain insights into adapting GTM structures to address different market segments and optimize launch strategies. Key takeaways: - Understand how to segment GTM strategies for feature launches and market opportunities. - Learn techniques for aligning GTM structures with stakeholder expectations and needs. - Explore methods to tailor GTM approaches based on market size and buyer propensity. - Discover best practices for balancing traditional and innovative GTM tactics. - Gain actionable insights from real-world examples of successful GTM diversifications.