In a world of constrained capital, aligning an entire team around the concept of go-to-market is the only way forward. But how can product marketing play a key role in establishing a continuous, cross-functional GTM engine? In this session, Patricia will share her experiences of working with DACH-based B2B technology companies on their journey to international expansion and $100m ARR. Key takeaways: - Shifting the GTM Mindset: GTM is a journey, not a destination - Balancing Short, Medium and Long Term Goals: Effectively managing different time horizons in GTM - Strategic Product Positioning: GTM strategies need more market insight and less product development - Execution Eats Strategy for Breakfast: stop discussing and just do it, then review and optimize - Cross-Functional Collaboration: set aligned objectives throughout the sales funnel to build strong partnerships