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Nathan

Davis

Senior Product Marketing Lead for AI Agents

Shopify

Nathan Davis is Senior Product Marketing Lead for AI Agents at Shopify, based in London, where he heads up product marketing for the company's agentic AI work. He first joined Shopify in October 2021 as a Senior Product Marketing Manager in Berlin, running product and partner marketing for strategic partners including Google and YouTube. After a spell away, he returned in May 2024 as Product Marketing Lead for Shopify Sidekick, the company's AI assistant, before stepping into his current role in March 2026. In between, Nathan worked across European fintech. At Trade Republic in Berlin he was Senior Product Marketing Manager for Wealth, leading marketing for the full range of the company's investment products. Prior to that he was Product Marketing Lead at Doconomy on a freelance basis, where he relaunched the product portfolio following the Dreams Tech acquisition.

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03 December 2025 11:15 - 12:00

Workshop - Positioning AI products in a market where everyone claims the same thing

The AI category has converged on a shared vocabulary, and buyers have grown practised at discounting most of it. Differentiation is getting harder to claim and easier to lose, and much of the messaging that worked a year ago no longer does much work at all. This interactive session looks at how product marketers can build positioning that holds up when the underlying product is moving quickly and the competitive set is saying something very similar. Expect discussion, group work and the chance to pressure test your own messaging with peers facing the same problem.