Don’t ever forget how much greater we can be when we do things together. This session dives deep into the strategic collaboration between product marketing and sales enablement that fuelled a successful product launch. You'll unpack the key phases of the launch process, highlighting the specific tactics each team employed and how their combined efforts maximised impact. Come and learn about: • Pre-launch collaboration: Designing a launch plan that is commercial, cross-functional, and scalable • Launch execution together: Focusing on the resources and enablement moments that create the most impact for our selling teams • Post-launch success: How the devil is always in the details (or rather data), and how to iterate effectively when you need to This session is ideal for product marketers seeking to unlock the power of collaboration with sales enablement - those who believe 2 + 2 = 5. And you’ll be given a practical framework for replicating this collaborative approach within your own team.