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Manoj
Raisinghani
VP, GTM Operations and Portfolio Solutions
Hitachi Vantara
A builder and storyteller, Manoj Raisinghani brings over 20 years of experience as a tech executive. His experience includes leadership roles at Hitachi, Citrix, and Hewlett Packard. Manoj’s focus spans cloud adoption, SaaS solutions, and digital transformation initiatives across industry verticals. As a modern marketer, he led the brand narrative and its activation. He successfully launched multiple products and services, increasing market share. At Hitachi, Manoj led Product and Solutions Marketing for the combined portfolio and was promoted to also lead global GTM Operations. He developed and introduced the EverFlex brand globally for the ‘as a Service’ portfolio. He created the GTM Center of Excellence with talent across diverse geos achieving significant yoy growth. He built a layered technology stack, designed and executed campaigns with faster lead routing flows and launched a new website experience. Manoj led the design and architecture of the analytics engine providing optics into costs, conversion and program-spend effectiveness vs budgets. He incubated Hitachi’s first B2B e-commerce platform to capture midmarket leads and share with partners. Manoj is a frequent speaker at industry events and a thought leader. His background includes a MS in Computer Engineering and a Harvard Business School Executive Program. With strong focus on results, Manoj received an award for outstanding achievement in growing revenue and customer engagement.
04 December 2024 11:15 - 12:00
Panel | The importance of building a brand-minded PMM team
This session will explore product marketing's central role in shaping the evolution of the brand in order to access new audiences. We’ll dive into the challenges of maintaining brand leadership while expanding into new markets or need states and how PMMs play a pivotal role in navigating these challenges. Key takeaways: - Understand the paradox of a strong brand and how it can hinder product and audience diversification. - Learn how PMMs influence brand perception through the products they bring to market. - Discover why fostering strong relationships with your brand team can be central in building trust with product and sales teams. - Explore how PMMs act as translators of lofty brand promises into actionable product frameworks.