Taking a product into a new market is about much more than translation. It can challenge everything from the customer insights that shape your strategy to product priorities, positioning, launch and adoption. In this interactive workshop, we’ll explore the PMM lifecycle through a global-to-local lens. Working with fellow PMMs, you’ll unpack the challenges you’ve encountered at each stage, share what you’ve learned, and crowdsource practical approaches. Come ready to contribute, compare notes and leave with ideas you can apply to your own market strategy.