Go-to-market execution? Nailing it. Competitive intel gathering? Winning. Sales enablement? Couldn't get better.  You've got the bread and butter of your Product Marketing game down, but what does it really take for Product Marketing to influence your oganisation’s strategic vision? In this session we'll cover why Product Marketers are perfectly placed to gain strategic influence, by taking an insights-driven approach: - Market Sizing 101 - we'll explore different approaches to market sizing, and how to get a clear picture of your organisation's market share and positioning. - With so much data at our fingertips, it can be overwhelming. We'll break this down into insight categories for you to focus on. - Next, a step-by-step approach to analysing these insights and identifying "key plays" - the big opportunities for strategic growth.  - Timing is key when it comes to strategic influence. Armed with insights, you'll play a key role in your company’s annual planning cycle.