Locations ▼

Get invited

Partner with us

Call to action

Your text goes here. Insert your content, thoughts, or information in this space.

Button

Back to speakers

Hattie

The PMM

Product Marketing Leader

Hattie the PMM is an ambitious product marketing leader with over a decade of experience in tech, having held roles as CMO, CEO, and now full-time Product Marketing Manager. Known for her passion in fostering connections, Hattie founded Product Marketers, a thriving community for product marketers of all seniorities to share insights, gain feedback, and ask the tough questions without fear of judgment. Her expertise spans launching products into new markets, building companies from scratch, and creating spaces where product marketers thrive — whether through London meetups or the free content she shares on LinkedIn and YouTube. Hattie's all about actionable insights that help fellow PMMs confidently navigate their careers. When she’s not shaking up the product marketing world, Hattie’s busy learning and performing improv comedy, singing in bands, or riding wooden coasters around the globe. Always on the go, always creating, and always making connections that matter.

04 December 2024 15:30 - 16:00

Tech trends and their impact: How to future-proof your product marketing career

In today’s fast-evolving tech landscape, product marketers must stay ahead of the curve to remain competitive. This session will dive into the latest technological trends reshaping the industry and offer actionable insights on how to future-proof your career and team for long-term success. Key takeaways: - Adapting to rapid technological changes: Explore how emerging technologies like AI and machine learning are transforming product marketing strategies and how to integrate these advancements effectively. - Data-driven decision making: Learn how to harness data and analytics to inform marketing decisions, measure campaign success, and optimize your product marketing efforts. - Future-proofing skills and career paths: Identify essential skills and career development strategies to stay relevant and excel in the evolving product marketing landscape. - Building and managing a tech-savvy PMM team: Discover effective approaches for recruiting, training, and leading a team that excels in leveraging new technologies and digital marketing tools.

05 December 2024 12:15 - 13:00

Networking roundtables: Overcoming your biggest challenge as a PMM

In this session, 6 unique discussions are happening concurrently, find the table discussing your biggest pain point or opportunity and join the conversation. Topics include: - The future-proof formula: How to network & build your personal brand to secure your product marketing success (in full employment and beyond) with Hattie The PMM - From doer to driver: Elevating the strategic impact of product marketing with Libby Brovero, Clarivate - Addressing end-user needs and effectively targeting your buying committee with Michal Lasman, Wandelbots - From technical to tactical: crafting product messaging that resonates with Nahomi Thavarajah, AVEVA - Driving accountability: Who owns what in product marketing KPIs with Senda Ben Abdallah, TL;DL - The intersection of data and delight: leveraging insights to shape product and digital marketing success with Adetomiwa Adekoya, Bosch The old adage that "a problem shared is a problem halved" really does stand true. Join your fellow attendees and our expert speakers to tackle your biggest PMM challenges as a group.