Hasmita is currently leading a team of PMMs across Paid Messaging, New Monetization Experiences and Business AI to help make WhatsApp the best place for people and businesses to get business done. Previously part of Meta as as one of the most senior IC levels in the org, she lead several business-critical initiatives across various teams within Ads, including product strategy for 0-1 initiatives like Brand Strategy / Lead Generation Strategy, as well as GTM strategy for sensitive product launches / deprecations