Gwen Lafage believes a strong brand is the only true differentiator that cannot be copied, and that this holds just as firmly in B2B as it does in consumer markets. Products and features converge; a company can be slightly cheaper or slightly better, but a brand is a future-proof competitive edge, built on recognition, credibility, trust and loyalty. That conviction has shaped her entire career. Gwen builds BRAVE brands: brands that connect with people, dare to be different, hold strong beliefs, and create new categories they go on to lead. She believes in the power of communication and creativity, and in doing things with passion and taking risks. Gwen is now VP of Brand at Sinch, where she leads global brand strategy, thought leadership, communications, global events and creative direction. Her approach is simple: when she wants to do something, she makes it happen, and she applies that can-do attitude to everything. She is always looking for new challenges, opportunities and learnings, and she enjoys networking and sharing knowledge with others in her field.