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Grace

Child

Director, Product Marketing

Aptean

Grace Child is an experienced product marketer with a background working in high growth SaaS organisations. Grace's expertise spans strategic market and competitor analysis, product portfolio management, product positioning and messaging, and customer engagement and advocacy. Grace specialises in driving Go-To-Market (GTM) strategy, product launch planning and adoption and end-to-end marketing and sales enablement. Grace is currently Director for Product Marketing at Aptean, leading the Transport Management Product Portfolio in the UK and North America.

05 December 2024 09:45 - 10:30

Panel | Agile GTM strategies to achieve market potential

Join our expert panelists as they explore how to strategically diversify go-to-market (GTM) approaches to better align with varying market potentials, stakeholder needs, and product opportunities. Attendees will gain insights into adapting GTM structures to address different market segments and optimize launch strategies. Key takeaways: - Understand how to segment GTM strategies for feature launches and market opportunities. - Learn techniques for aligning GTM structures with stakeholder expectations and needs. - Explore methods to tailor GTM approaches based on market size and buyer propensity. - Discover best practices for balancing traditional and innovative GTM tactics. - Gain actionable insights from real-world examples of successful GTM diversifications.