Erick Morales is a Product Marketing Lead at Spotify, where he works on the future of the Spotify experience and how it shows up in the world. Across his career he has created, shaped, launched and grown products that people love, with a consistent focus on using innovation and creative insight to inform a winning marketing strategy. In 2021 he was named one of the world's top data-driven innovators, a recognition that followed his work co-developing a new social listening methodology that helped brands including Netflix and Uber launch new product developments.