Messaging is how you convey the awesomeness of your product in a succinct way to build a consistent perception in the market. But messaging docs are often packed with too many features and words to be effective. In this session, Emma will share a step-by-step approach to creating a punchy messaging strategy that connects with buyers and highlights your product’s uniqueness. Through real-life examples, you’ll learn how to write messaging that works harder for your marketing. Key takeaways: • Why the traditional approach to messaging documents doesn’t work • Five steps to create a punchy messaging strategy that resonates • How to tackle differentiation, multiple audiences, and other common challenges

Learn how to write punchier product messaging in a hands-on workshop with Emma Stratton. You’ll practice a 3-step process for writing a message for your own product, and have the opportunity to get feedback on your work. • Learn how to choose the right benefits and value propositions • Practice writing a concise, value-based message • Get insights from real-life examples, peer discussion, and feedback from Emma