Partner with us

Register now

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Button

Back to speakers

Elyse
McAvoy
Senior Product Marketing Manager
Easol
Elyse is a creative and brand-minded Product Marketer who started her career at consumer brands before moving into the B2B SaaS world. At Lyft and Oculus (at Meta) in San Francisco, she managed Social and Influencer Marketing, before moving into Product Marketing on the Instagram team in London. She helped Instagram grow their first party creator marketplace tool, helping brands onboard and find creators for branded content campaigns. Now she has joined the startup world as the founding PMM at Easol, an e-commerce platform for experience creators like music festivals, retreats, and adventure trips. Outside of work, Elyse works for Sofar Sounds, competes in triathlons, and is training for her first marathon.
04 December 2024 11:15 - 12:00
Panel | The importance of building a brand-minded PMM team
This session will explore product marketing's central role in shaping the evolution of the brand in order to access new audiences. We’ll dive into the challenges of maintaining brand leadership while expanding into new markets or need states and how PMMs play a pivotal role in navigating these challenges. Key takeaways: - Understand the paradox of a strong brand and how it can hinder product and audience diversification. - Learn how PMMs influence brand perception through the products they bring to market. - Discover why fostering strong relationships with your brand team can be central in building trust with product and sales teams. - Explore how PMMs act as translators of lofty brand promises into actionable product frameworks.