Your best AI positioning might not come from Product or Sales. As AI and cloud solutions get harder to explain and easier to distrust, the teams PMMs rarely sit with, like Sustainability and Responsible AI, often hold the proof points buyers actually want. Drawing on his work marketing Microsoft's AI solutions, Dmitry shares real examples of how pulling these teams into positioning and GTM led to sharper, more credible value propositions. Key learnings: - Which teams outside Product, Sales, and Marketing PMMs should be partnering with on AI - How to turn specialist expertise into customer value propositions that hold up - How to build AI narratives that are credible, not just exciting