05 December 2024 14:45 - 15:15
Bridging the gap: Enhancing collaboration between product management and product marketing
This session will look at how a real PMM and PM team navigate their overlapping functions and collaborate effectively to create products and GTM strategies that resonate with customers and achieve business goals.
You'll gain insights into the roles each team plays day-to-day, real-world examples of when communication and alignment has paid off (and where it hasn’t quite worked out!), and tips for overcoming common challenges in cross-functional collaboration.