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Carly
Meichen
Group Product Marketing Manager
Redgate
Carly is an experienced B2B tech marketing professional. She is passionate about supporting Redgate’s customers and the data community to learn and do their best work, as well as supporting and empowering teams. She loves to learn by embracing a growth mindset and looking for opportunities to evolve approaches and processes to increase our business impact. When not flying the Redgate flag, Carly is having a blast with family and friends.
05 December 2024 14:45 - 15:15
Bridging the gap: Enhancing collaboration between product management and product marketing
This session will look at how a real PMM and PM team navigate their overlapping functions and collaborate effectively to create products and GTM strategies that resonate with customers and achieve business goals. You'll gain insights into the roles each team plays day-to-day, real-world examples of when communication and alignment has paid off (and where it hasn’t quite worked out!), and tips for overcoming common challenges in cross-functional collaboration.