The friction between PMM, sales, and CS has not gone away. It has moved. As each function automates more of its own work, the handoffs between them have shifted in ways that nobody has formally addressed. Sales is generating its own outreach. CS is resolving queries that used to surface as product feedback. PMM is producing more content but sometimes losing the room where it matters most. This panel brings three functions into the same conversation with honest disagreement about where the lines should sit -- not a shared view of the problem, but a real debate about who owns what in 2027. Key learnings: - Where the handoffs between PMM, sales, and CS are breaking down as each function automates its own work - How PMM can reposition itself as the connective tissue in a GTM team that is increasingly running on separate systems - What genuine cross-functional ownership looks like -- and the agreements you need in place before the process defines itself without you

Launch day doesn't create GTM problems, it reveals them. Most GTM plans are built well, yet can still crack the moment real conditions hit. This session reframes GTM through a fast-changing climate: stress-testing the core structures, preparing for the storm, and recalibrating a baseline most teams haven't noticed has shifted. Expect a genuinely fresh, challenging take not another framework, just sharper questions and takeaways. Come ready to think differently.