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Anna

Opochinskaya

Director of Product Marketing

Perkbox

Anna Opochinskaya is Director of Product Marketing at Perkbox, the employee benefits and rewards platform supporting over 7,500 businesses globally. She leads Product Marketing, Brand, Client Marketing, and Enablement across the PE-backed business. She's been the only PMM in the room, figured out what the function should be, and scaled it from there. Most recently that's meant leading a full rebrand and repackage as part of an M&A-led platform unification, alongside building AI workflows that genuinely changed what a small team can deliver. Previously at Veeam Software and Four Seasons Hotels, with a career spanning senior enablement roles across enterprise SaaS and global hospitality. Outside work, she leads a five-piece vocal group and sits on the board of a world jazz orchestra. Apparently she also finds time to sleep.

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02 December 2025 12:15 - 12:45

Scaling PMM with AI: you don't need a bigger team, you need a better system

What does it look like to run a high-output PMM function without a large team behind you? This session shows how the Perkbox PMM team used AI to close the gap between ambition and capacity. We shifted from being a content bottleneck to enabling revenue teams to move independently, at higher quality: multiple formats personalised to client needs in seconds. To achieve this we would have used an extra 9,500 PMM and design hours in four months. On paper that's five new hires. In reality it's one team that stopped doing things the hard way. You'll walk away knowing exactly how to do the same, even if you're a team of one.