Anna Opochinskaya is Director of Product Marketing at Perkbox, the employee benefits and rewards platform supporting over 7,500 businesses globally. She leads Product Marketing, Brand, Client Marketing, and Enablement across the PE-backed business. She's been the only PMM in the room, figured out what the function should be, and scaled it from there. Most recently that's meant leading a full rebrand and repackage as part of an M&A-led platform unification, alongside building AI workflows that genuinely changed what a small team can deliver. Previously at Veeam Software and Four Seasons Hotels, with a career spanning senior enablement roles across enterprise SaaS and global hospitality. Outside work, she leads a five-piece vocal group and sits on the board of a world jazz orchestra. Apparently she also finds time to sleep.