Sofia Sulikowski is an Argentine-American power walker, bread enthusiast, and product marketer. She has grown her product marketing career in the data & AI space, joining dbt Labs as employee #70 where she built their customer marketing foundations—writing the first 30 case studies, establishing a self-serve reference program, and designing the inaugural customer advisory board (CAB). From that launch point, she expanded into core product marketing at Tableau and Atlan, before now independently consulting at the intersection of both roles. She helps B2B startups reach their technical audiences (and stand out) through customer product marketing. When she's not thinking about case studies, conference content, and CABs, you can find her walking marathons across New York City, road cycling, carb loading at bakeries, and planning her next dinner party.