Every stakeholder in your deal has an LLM open in another tab. They're fact-checking your sales team before the call ends. They're comparing you to competitors before your champion even makes the case. And most of the time, you have no idea what's coming back. The problem isn't that buyers are using LLMs. It's that you haven't audited what LLMs are saying about you — and you're letting bad product information do your competitors' work for them. This is a hands-on, working session. You'll map your buyer's real questions, test how LLMs actually handle them, and leave with a clear picture of where your product story is landing and where it's falling apart. What you'll walk away with: - A buyer mapping process you can rerun with your team on Monday. - A simple framework for testing how LLMs represent your product. - A prioritized RAG of exactly where to focus - what's working, what's wrong, and what's missing entirely.