It’s time to put your messaging skills to the test. In this high-energy, hands-on showdown, each table will receive a brief for a fictional product and race to craft the most compelling strapline, landing page copy, and key message. Submissions will go head-to-head via Slido, where our expert panel will react live — celebrating brilliance, dissecting misses, and sharing real-world lessons along the way. It’s fast, collaborative, and guaranteed to sharpen your storytelling instincts — because in this room, you’re the star of the teardown. Key learnings: - How to turn a product brief into crisp, customer-first messaging under pressure - What makes a message land — and the common pitfalls even pros fall into - Practical, memorable lessons for crafting sharper copy in your day-to-day work