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Jodi

Innerfield

Former Senior Director of Product Marketing Launch Strategy

Salesforce

Jodi is an experienced product marketer and a natural storyteller. She’s built her career helping enterprises, high-growth startups, and nonprofits tell compelling stories and launch products that exceed customer expectations. Her PMM career spans content strategy, solutions marketing, GTM, product launches, messaging/positioning, and team development, including 7+ years at Salesforce. Prior to PMM, Jodi worked in film production and human resources, and attended the University of Michigan to pivot to a career in product marketing, proof that it’s a career pivot anyone can make! Outside work, Jodi is the Co-Founder and Co-Host of AP Taylor Swift, the podcast for Swifties who love to over-analyze Taylor’s lyrics; she serves on the Board of Trustees and the Board of Alumnae/I of The Masters School; acts as the Secretary for the Antidefamation League’s NextGen Advisory Board of NY/NJ; and can be found painting, writing, and tap dancing.

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08 July 2026 16:15 - 16:45

Draft day: Building the ultimate PMM team

If you could build the perfect product marketing team from scratch, who would you hire first? A panel of PMM leaders will go head-to-head in a live draft, selecting the roles they believe are essential to building a high-performing product marketing organization. Using a live draft board, each speaker will take turns choosing their picks - from competitive intelligence and launch experts to developer PMMs and category creators. But every choice comes with a trade-off. Once a role is taken, it’s off the board. As the teams take shape, speakers will explain the thinking behind their picks, debate what actually drives impact in modern PMM teams, and reveal how they structure their organizations in the real world. By the end, you’ll see how different leaders prioritize PMM roles, and walk away with ideas for how your own PMM team could be structured for growth.