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Diana
Gruhn
Vice President of Product Marketing
Syniverse
As a product marketing executive, Diana is at her best when she is bridging the product roadmap to a commercial roadmap translating complex technologies into go-to-market strategies that transform technology into marketable actions that win across a global landscape. She enjoys working in environments that welcome her imagination in developing strategic plans and storytelling weaving the big picture to tactical approaches that quickly introduce new technologies to buyer personas, and motivate cross-functional teams to advance goals. Throughout her career (primarily in SaaS-based cybersecurity solutions - also smart locker, supply chain, and workforce management technologies), Diana has repositioned brands, created new categories, established best practices and new operating models, and strongly influenced pipeline that converted to revenue.
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08 July 2026 10:00 - 10:45
One Slack to rule them all: The executive briefing challenge
The fellowship of PMMs has a problem. A launch is slipping. Sales is overpromising the roadmap. Win rates are dropping and leadership wants answers. You’ve been given a moment to influence the decision - Not a long strategy doc. Not a polished deck. Just one Slack message. Working in teams at your table, you’ll craft the message you’d send to leadership and post it live in the PMA Slack community during the session. Submissions will appear in a dedicated channel where the panel will review them in real time.