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Diana
Gruhn
Vice President of Product Marketing
Syniverse
As a product marketing executive, Diana is at her best when she is bridging the product roadmap to a commercial roadmap translating complex technologies into go-to-market strategies that transform technology into marketable actions that win across a global landscape. She enjoys working in environments that welcome her imagination in developing strategic plans and storytelling weaving the big picture to tactical approaches that quickly introduce new technologies to buyer personas, and motivate cross-functional teams to advance goals. Throughout her career (primarily in SaaS-based cybersecurity solutions - also smart locker, supply chain, and workforce management technologies), Diana has repositioned brands, created new categories, established best practices and new operating models, and strongly influenced pipeline that converted to revenue.
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08 July 2026 10:00 - 10:45
Modern family for PMMs - Making cross-fucntional partnerships actually work
Every PMM knows the feeling. Sales wants a deck by Friday. Product won't budge on the roadmap. Finance needs three more business cases. CS has been trying to tell you something for weeks and nobody's listening. And somehow, you're the one expected to hold it all together. This session is part panel, part workshop, and entirely honest about what cross-functional partnerships actually look like in practice. Four panelists share the moments that broke their working relationships and the specific things that fixed them. Then the room gets to work. You'll self-select a table based on the function you most want to crack, and spend 25 minutes working through a structured exercise with people who share the same challenge. By the end, every table brings one concrete fix back to the room.