What can product marketers learn from the first few minutes of a discovery call? Quite a lot. In this hands-on session, you’ll listen to a real (anonymised) sales call and work with other PMMs to diagnose what the buyer actually cares about. What triggered their search? What problem are they really trying to solve? And what language do they use to describe it? Once you’ve extracted the insights, you’ll turn them into practical outputs—crafting messaging and sales enablement based on what the buyer actually said. By the end of the session, you’ll leave with a simple framework for turning real customer conversations into messaging, positioning, and enablement you can use immediately.