The core principles of GTM revolve around the value drivers that differentiate a product. This differentiation (or value narrative) is quantified through a monetization strategy that works for both the product and the target personas. The alignment of the GTM chain (i.e. value drivers > value narrative > monetization > GTM) is critical to the success of a product - and the product marketer is at the center of this storm. So, how do you draw alignment along this GTM chain? There are five fundamental truths to be aware of as a product marketer to fulfill this alignment: - Don't just meet your customers where they're at - meet them where they'll be - Communicate your value in terms of the customer's currency i.e. what matters to them most - Price your product keeping in mind your roadmap - your business model should be for the lifetime of the product, not just what's available today - GTM strategies fail when your channel mix is inflated - streamline your channels and own your niche - Seasonality is a thing - understand the seasons of your market and time your GTM to perfection This session will focus on these truths and how to implement them.