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Arianna
Valentini-Huffield
Director of Product Marketing
Precisely
Arianna Valentini is a Director of Product Marketing at Precisely, supporting data integration, security, and business process automation. Previously, she served as a senior product marketing manager at Outreach and has held roles at Red Hat, Precisely, ComplySci, and Quadient. In March 2025, she was chosen as one out of 100 professionals to be a Pragmatic Ambassador by the Pragmatic Institute, working to help mentor others in best practices for product marketing. Arianna began her career as a research analyst at IDC, where her work in marketing software and digital transformation laid the foundation for her success in product marketing.
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29 October 2024 15:30 - 16:00
Panel - When to kill a launch: Hard calls and high stakes product marketing
Not every launch deserves to see the light of day. Sometimes the messaging never lands. Sometimes the product is not ready. Sometimes the market just does not care. And while launching is often seen as the finish line, knowing when to not launch—or when to pull the plug—is one of the hardest, most strategic decisions a product marketer can make. In this candid panel, PMM leaders share war stories and frameworks for making the call. You will hear about launches they paused, pivoted, or killed altogether, and what those moments taught them about influence, cross-functional alignment, and protecting the brand. Key takeaways: - How to spot red flags that signal a launch should be paused or scrapped - What to say (and how to say it) when advocating for a no-go - Why protecting long-term credibility sometimes means walking away