AI is everywhere, but most companies still struggle to explain why their AI matters. This talk is about cutting through that noise and telling a story that truly connects. I'll share practical ways to make an AI product unforgettable, based on my own experiences (what works, what doesn't, and why): - Brand connection (image differentiation): How to link your AI features to your company's core values, shaping perception and building trust. Think of Apple's AI being perceived as seamlessly intuitive and private, versus Microsoft's focus on powerful, integrated enterprise solutions. - Unique abilities (feature differentiation): Highlighting what your AI does that no one else can. - Easy to use (usage differentiation): Showing how your AI changes things for the better, making difficult tasks simple. Think of how Netflix's recommendation AI completely transformed content discovery. - Real results (performance/proof data): Backing up your claims with hard numbers.