14 October 2024 14:15 - 14:45
From noise to insight: Creating a living source of truth for competitive intelligence
Competitive intelligence is only valuable if it’s organized, trusted, and actionable. Yet too often, insights are scattered across teams and never tied back to strategy.
In this session, you’ll learn how to build a holistic framework for competitive intelligence that becomes a single - and living - source of truth. We’ll cover how to collect and structure intelligence, encourage cross-functional contributions, and apply it to sales enablement, marketing campaigns, and leadership discussions.
You’ll leave with a practical blueprint to turn fragmented intel into a strategic asset that shapes positioning, messaging, and product roadmaps.