As an electrical engineer by training and a technical account manager by practice, Patricia found her passion in product marketing, especially in fast-paced B2B SaaS environments. With over a decade of experience at the intersection of product, marketing, and sales, she knows what it takes to build and execute successful go-to-market strategies for enterprise platforms. Having worked at companies like Swisscom, Open Systems, and Scandit, Patricia believes that strong cross-functional collaboration is key to success. She focuses on fostering collaborative environments across teams – driven by her appreciation for diversity… and probably also by the fact that she’s tried more sports than she can keep track of.