Download Brochure

Register now

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Button

Back to speakers

Patricia
Bleiker
Go-to-Market Consultant & Founder
GTM Point
As an electrical engineer by training and a technical account manager by practice, Patricia has found her passion in product marketing - especially in fast-paced and energetic B2B SaaS companies. With over a decade of experience at the interface between product/engineering and marketing/sales of enterprise platform solutions, she knows what it takes to build and operationalize a successful go-to-market. Throughout her career in companies like Swisscom, Open Systems and Scandit, Patricia has learnt that good collaboration of cross-functional teams determines success. Hence, she specialised in creating a collaborative environment across functions: be it due to her Swiss heritage, as a woman in tech or because she loves diversity in general, especially at sports - Patricia stopped counting how many sports she already tried or still actively pursues...
Button
14 October 2024 14:30 - 15:00
From noise to insight: Creating a living source of truth for competitive intelligence
Competitive intelligence is only valuable if it’s organized, trusted, and actionable. Yet too often, insights are scattered across teams and never tied back to strategy.