Vice President of Product Marketing
Nayax
Michal Sever is a visionary marketing executive with a proven track record in driving growth, innovation, and brand leadership in the fintech and B2B space. As VP of Product Marketing and Education at Nayax, a global leader in cashless payment and commerce solutions, Michal has transformed marketing into a strategic growth engine—delivering measurable impact, including a 38% YoY revenue increase and expanded global reach.
She brings deep expertise in B2B marketing, account-based strategies, and AI-driven demand generation, aligning marketing with revenue goals and optimizing go-to-market execution. Michal integrates AI and automation across marketing workflows—from predictive lead scoring and content intelligence to real-time personalization—accelerating pipeline and improving efficiency.