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Michal
Sever
Vice President of Product Marketing
Nayax
Michal Sever is a visionary marketing executive with a proven track record in driving growth, innovation, and brand leadership in the fintech and B2B space. As VP of Product Marketing and Education at Nayax, a global leader in cashless payment and commerce solutions, Michal has transformed marketing into a strategic growth engine—delivering measurable impact, including a 38% YoY revenue increase and expanded global reach. She brings deep expertise in B2B marketing, account-based strategies, and AI-driven demand generation, aligning marketing with revenue goals and optimizing go-to-market execution. Michal integrates AI and automation across marketing workflows—from predictive lead scoring and content intelligence to real-time personalization—accelerating pipeline and improving efficiency.
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14 October 2024 16:30 - 17:00
Beyond bullet points: Crafting stories that connect
In a world saturated with information, simply presenting facts isn't enough; true influence comes from crafting compelling narratives. This session will transform how you communicate, teaching you to move past dry data and create stories that truly resonate. We'll explore the fundamental elements of powerful storytelling, from identifying your core message and understanding your audience's emotional landscape to structuring narratives that captivate and persuade. Learn how to weave anecdotes, insights, and data into memorable stories that not only engage hearts and minds but also drive action and foster deeper connections. Prepare to unlock your ability to inspire, inform, and influence, making your ideas stick long after the presentation ends. Key learnings: - Deconstruct the Core Elements of a Compelling Narrative for Any Context - Translate Complex Information or Data into Relatable and Emotionally Resonant Stories - Employ Storytelling Structures to Enhance Audience Engagement, Retention, and Persuasion