Synergy between product and product marketing is no longer a luxury—it's the engine of sustainable growth. This panel will dive deep into actionable strategies for forging an unbreakable partnership between these two critical functions. We'll explore how product teams can leverage PMM's market insights and go-to-market expertise, while PMM can better champion products with a deep understanding of their vision and roadmap. Expect candid discussions on overcoming common friction points, establishing clear communication channels, and building a shared vision that translates into market success and accelerated growth. Learn from industry leaders how to move beyond simple hand-offs and create a truly integrated powerhouse that drives innovation, adoption, and revenue. Key learnings will include: - Establish a unified vision and shared goals - Implement proactive, bi-directional communication - Define clear roles and collaborative workflows