Associate Director Brand Strategy & Product Marketing
Hellofresh
Marina Kramer is a seasoned brand strategist and product marketer with deep expertise in the B2C food industry. Over the course of her career, she has held impactful roles at industry-leading companies like HelloFresh and Delivery Hero, where she drove initiatives to harmonize brand identity with innovative product marketing strategies.
In her current role, Marina leads a dynamic product marketing team that focuses on integrating brand, physical product, and digital product to create cohesive and customer-centric marketing initiatives. She is passionate about leveraging data-driven insights to inform strategy, ensuring campaigns are both impactful and measurable.
Marina believes that "brand and product marketing are inseparable—one builds trust and emotion, while the other delivers on that promise. Together, they create meaningful connections that drive growth."