How do you make every launch count when your business ships dozens of updates a year? In this session, Manuela will share how PTC rethought its product marketing approach to cut through release noise and create a clearer customer story. Over the past year, her team moved from 90+ individual releases to a more focused "launch season" model, anchored by coordinated spring and fall campaigns. She'll share what changed, what worked, and how creating bigger customer moments helped the team bring more focus and impact to go-to-market.