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Leonhard

Draxl

Head of Product Marketing

Zeno

Leo Draxl is a senior Product Marketing leader with 10+ years of experience helping B2B SaaS companies scale the Product Marketing function to drive product growth and revenue. He specializes in transitioning from single point solutions to multi-product platforms through clear positioning, pricing and packaging and repeatable go-to-market execution. Previously, Leo ran a media agency in London, supporting SaaS startups with go-to-market. His background across Customer Success, branding, and account management gives him a broad commercial lens on how Product Marketing fuels growth. Leo is currently Head of GTM at the communications agency Zeno and regularly speaks on building and leading high-performing PMM teams.

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21 October 2026 11:30 - 12:00

Selling AI in the AI era: How the GTM playbook is being rebuilt from both ends

AI hasn't just created a new product category. It's disrupting the very motions we use to sell it. This session examines three forces reshaping SaaS GTM: the economics of AI-native growth, the rise of content, community and advocacy loops over traditional funnels and the shift toward GTM engineering as the new core PMM skill. A talk for practitioners navigating both sides of the transformation: selling AI, and selling with it.