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Kevin

Hähnlein

Head of Marketing & Strategic Advisory

Staffbase

Kevin is a go-to-market leader in B2B SaaS, with experience across Europe and North America. He’s spoken at multiple PMA summits and works on the hard part of product marketing: differentiating products in crowded and fast-moving markets. Today, he’s a Principal, Strategic Advisory at Staffbase, where he’s moved from leading marketing and revenue teams to advising the company’s largest enterprise customers. His focus is on empowering HR and IT leaders to modernize employee experience for the AI era - clarifying the role of intranet, mobile, and the broader digital workplace, and driving product adoption at scale.

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21 October 2026 16:15 - 17:00

Panel | The human edge: What PMMs must protect in an agentic future

As AI takes on more of the execution layer, what does PMM still own — and why? This panel brings together practitioners at different stages of AI integration, from early experimenters to teams further along. Join this forward-looking discussion as they explore what's holding up, what's been lost, and where human judgement remains the irreplaceable ingredient.