In this keynote, Justin Vaughan-Brown shares a practical framework for building a modern product marketing organization in 2027 around five critical capabilities: Clarity, Customer Insight, Commercial Enablement, Curiosity, and Contribution. Key takeaways: - Create clarity in an increasingly noisy market - Turn customer insight into competitive advantage - Move from sales enablement content to sales enablement effectiveness - Use AI to scale product marketing impact - Demonstrate measurable contribution to revenue and growth This session provides a practical roadmap for product marketers looking to increase their influence, effectiveness, and business impact in 2027 and beyond.