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Justin

Vaughan-Brown

VP, Product Marketing & Strategic Comms

Camunda

A dual British/German national with deep insight into European buyer behaviour, Justin has lived in the Heidelberg area since 2006 and brings over 25 years of experience in taking enterprise tech to market for global players like Cisco, AppDynamics, Software AG, Microsoft, and now Camunda. A seasoned speaker and panellist, including appearances at multiple PMA events in 2025 (London, Berlin and Amsterdam), Justin has led as CMO, Global Digital Transformation Lead, and VP of Product Marketing. Across every role, his focus remains consistent: tackling real customer challenges with substance, strategy, and proven results.

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21 October 2026 10:15 - 10:45

Match fit for 2027: The 5 capabilities every product marketing team needs

In this keynote, Justin Vaughan-Brown shares a practical framework for building a modern product marketing organization in 2027 around five critical capabilities: Clarity, Customer Insight, Commercial Enablement, Curiosity, and Contribution. Key takeaways: - Create clarity in an increasingly noisy market - Turn customer insight into competitive advantage - Move from sales enablement content to sales enablement effectiveness - Use AI to scale product marketing impact - Demonstrate measurable contribution to revenue and growth This session provides a practical roadmap for product marketers looking to increase their influence, effectiveness, and business impact in 2027 and beyond.