Customer and market insights aren't just data points; they are the strategic bedrock for every successful initiative. This session will dive into how product marketers can move beyond surface-level observations to cultivate a profound understanding of their customers and the broader market landscape. We'll explore actionable methodologies for conducting incisive research, interpreting complex data, and translating these rich insights into compelling narratives, differentiated product positioning, and impactful go-to-market strategies. Learn how to truly hear the voice of the customer, anticipate market shifts, and leverage this deep knowledge to drive product adoption, fuel growth, and become an indispensable strategic partner within your organization. Key learnings: - Implement advanced customer listening & empathy mapping techniques - Translate raw market data into strategic PMM action plans - Leverage insights to drive differentiated messaging & positioning