Florian's role is not just about the product but also about crafting a narrative that guides customers through each phase of their journey. From awareness to consideration, and through to the decision-making process, he ensures that sales teams are equipped with the knowledge, tools, and content that drive meaningful conversations and conversions. A key part of his strategy involves meticulously defining and tracking Key Performance Indicators to measure the impact of marketing efforts and continuously optimize the approach for maximum efficacy. He has gained a lot of experience in leading international teams with different backgrounds and perspectives, and he understands how crucial it is to have a coherent strategy that connects marketing actions with sales goals. By fostering a culture of constant learning and change, Florian has been able to deal with the challenges of global markets and adjust our approach to suit various customer needs.